Brewery that offered free beers the day Trump does lost it’s alcohol license
The brewery lost its brewers’ permit after announcing it would provide free beers to celebrate the day Donald Trump dies. (Will people already be out dancing in the streets and getting thirsty? Yes.)

Minocqua Brewing Company Permits Revoked After Promise of Free Beer the Day Trump Dies. Free Speech Issue?

Wisconsin moved to revoke Minocqua Brewing Company's permits after its viral "free beer when Trump dies" post — but the state cites $500 in unpaid excise tax on Illinois-brewed beer. Here's what's actually happening, and whether it's a free speech case.

Serena Zehlius
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Serena
Serena Zehlius
Senior Reporter
Serena Zehlius is a passionate writer and Certified Human Rights Consultant. Her love for animals is matched only by her commitment to human rights and progressive...
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Wisconsin’s Department of Revenue has moved to revoke the brewer’s permits of the Minocqua Brewing Company, the self-described “state’s most progressive brewery,” effective August 4.

The company sells beers called Antifa Oktoberfist and Abolish ICE Grapefruit Gose.

A Biden/Harris banner hanging outside the Minocqua Brewery in Wisconsin.
Why would Trump and the Republicans in Wisconsin have a problem with this brewery? 🤔 (Photo by Alan Phillips on the business’ Google Maps listing)

Its owner, Kirk Bangstad, has spent five years turning a Northwoods taproom into a political billboard.

And in January, the brewery posted a promise on Facebook that went national: free beer, all day long, the day he dies.

He, of course, being Donald Trump.

So when the state announced it was pulling the brewery’s permits six months later, the internet drew the obvious line between the two. Headlines followed.

Trump clown NOPE. yard sign
A photo from one of the Minocqua Brewing Company website.

At least one viral aggregator reported flatly that regulators revoked the license because of the social media post.

That’s not what the record shows. Regardless of how believable it is. And we take no pleasure in correcting the “fascist administration” narrative.

The actual story is more complicated — and in some ways more interesting — than the one going around.

What the State Says Happened

The revocation notice grew out of a June 11 raid.

(Could the initial raid have resulted from that post? **shrug**)

State alcohol agents walked into both Minocqua Brewing taprooms and seized roughly $25,000 worth of canned beer — about 1,200 cans.

The state’s position is that the beer had been brewed under contract in Illinois, then trucked into Wisconsin and sold here without the required permits and without paying state excise tax.

That tax bill, by Bangstad’s own accounting, comes to about $500.

The violations cited by a Division of Alcohol Beverages agent are the kind of thing that puts nobody’s picture on the news: running a retail outlet without authorization, violating shipping rules, and storing untaxed beer in an unpermitted warehouse.

The Department of Revenue has said only that it enforces state law consistently and acts when permit holders don’t follow it.

In an earlier statement, the department noted it had been in discussions with the brewery and its lawyers for months after a 2025 complaint, and that the June inspection had been coordinated with the company’s counsel in advance.

None of the cited violations involve a Facebook post.

What Minocqua Brewing Company Says Happened

Wooden bear carving holding a mug of beer at the Minocqua Brewing Company in Wisconsin.
Photo by Melinda Nelson from the Minocqua Brewing Company’s Google Maps listing.

Bangstad calls the revocation an absurd act of heavy-handedness and says he’ll fight it — that officials will have to pry him out of his taprooms before he stops pouring.

He doesn’t deny owing the tax.

His argument is about proportion: a five-hundred-dollar excise dispute became a business-ending penalty, and he says his liquor attorneys — who train state enforcement officers on these very laws — have never seen the state hit a brewer this hard.

He also argues the underlying trap was set by the state.

He turned to an Illinois contract brewer, he says, only after Wisconsin blocked his company from shipping beer directly to out-of-state customers, and he’s blamed the escalation on far-right pressure campaigns, hostile distributors, and his own failed run for governor.

He sued the Department of Revenue in June, arguing the agency seized his product without ever giving him a chance to just pay the $500 (yeah, that’s rude).

Minocqua brewery t-shirt
Minocqua brewery t-shirt
Minocqua brewery t-shirt

A few examples of the T-shirts the brewery sells on its website.

So — Free Speech?

Here’s the honest answer: probably not in the way people mean it, but the question isn’t frivolous either.

The First Amendment doesn’t hand you a permit.

States regulate alcohol under an enormous grant of authority, and Wisconsin’s three-tier system — a Prohibition-era architecture separating brewers, wholesalers, and retailers — requires a permit at nearly every seam.

Contract brewing sits awkwardly inside that structure, and hauling finished cans across a state line triggers its own obligations.

Breaking those rules is a real thing you can be punished for, regardless of what your labels say.

But retaliatory enforcement is also a real thing, and courts take it seriously.

The test isn’t whether the government had a legitimate reason. It’s whether that reason is the actual reason, or a pretext dressed up to punish protected expression.

That’s why the most damaging question for the state isn’t about beer at all: has the Department of Revenue quietly settled comparable $500 delinquencies with a payment plan?

If the answer is yes, and there’s a paper trail, the agency will have real trouble explaining why this one went straight to shutdown.

There’s one more wrinkle that should give everyone pause before they reach for the persecution narrative.

The Wisconsin Department of Revenue is an agency of the Evers administration — a Democratic governor’s tax department, not Trump’s Justice Department.

Whatever this is, it isn’t the White House punishing a critic. The owner of Minocqua Brewing Company, Bangstad himself, has been openly critical of Evers.

What Happens Next

Bangstad filed his appeal on July 30, requesting a hearing before an administrative law judge inside the Department of Revenue.

Under the department’s process, the appeal goes to the secretary, who assigns a hearing examiner to recommend findings.

The brewery can keep selling beer while that plays out — so August 4 is a deadline, not a closing bell.

The reason to watch this isn’t the beer (not the only reason, anyway).

It’s that permits, licenses, tax status, and nonprofit filings are the quiet infrastructure of dissent, and they can be pulled by people who never have to say the word speech out loud.

That’s true when the target is a brewery selling Antifa Oktoberfist. It’s true when the target is a mosque, a union hall, or a newsroom.

The question worth asking every single time is the same one: would this business be facing this penalty if it sold a different kind of beer?

Right now, nobody outside the Wisconsin Department of Revenue can answer that. Which is exactly why the hearing matters.

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Serena Zehlius
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Serena Zehlius is a passionate writer and Certified Human Rights Consultant. Her love for animals is matched only by her commitment to human rights and progressive values. When she’s not writing about politics, you’ll find her outside enjoying nature.
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