Great ad, great message. Powerful. Inspirational.
Problem:
- Americans won’t watch an ad that’s 4 minutes long
- Osoff takes AIPAC money
- Comments on @TheMaineWonk’s post make one thing clear: No matter how amazing a candidate may be, their affiliation with AIPAC is a liability
“I’ve written a few campaign ads in my day…
But holy shit.
This ad from @Ossoff might be the best ad I’ve ever seen.
Jon Ossoff MeetsVoters Where They’re At
While too many Democratic candidates are still using 2020’s playbook—endlessly relitigating Trump’s latest outrage—Ossoff cuts straight to what matters: the grocery bill that’s doubled, the rent that eats half your paycheck, the healthcare costs that force impossible choices.
There’s no focus-grouped polish here, no consultant-speak about “kitchen table issues.” Just a sitting Senator talking to working people like they’re adults who deserve straight answers about why their lives feel harder than they should.
The contrast is striking.
Instead of assuming voters will be motivated by abstract threats to democracy, Ossoff acknowledges the concrete reality that democracy feels pretty hollow when you’re choosing between filling your gas tank and filling your prescriptions.
Instead of lecturing about Trump’s character flaws, he’s addressing the economic squeeze that made Trump’s false promises appealing in the first place.
This is what progressive politics looks like when it remembers its roots: honest about problems, specific about solutions, and humble enough to listen before asking for votes. Other Democrats taking notes on 2026 should pay attention—this is how you win back trust one real conversation at a time.
