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How to Make Sure Everyone’s on Your Side: A New Authoritarian’s Guide to Fear and Intimidation

A leader elected into power by voters in a democracy may decide they don't want to leave. Here are some steps an authoritarian leader could take to gain power.

Have you ever wondered how certain leaders manage to cling to power, even when everyone seems to be pulling at their pant legs, demanding change? It’s like watching a magician pull a rabbit out of a hat, only this rabbit is a well-crafted illusion of democracy and freedom.

IMPORTANT POINTS

  • Common signs of authoritarian creep include the suppression of free speech, attacks on the media, manipulation of electoral processes, and the consolidation of power within the executive branch.
  • Citizens can resist by staying informed, participating in civic activities, voting, and holding leaders accountable through peaceful protests and activism.
  • While they may share certain tactics and traits, authoritarian leaders can vary significantly in ideology, methods, and historical contexts.
  • Many countries have transitioned back to democracy after periods of authoritarian rule, but this often requires significant public will, institutional reforms, and sometimes international support.
  • The internet can be both a tool for oppression and a means of mobilization. Authoritarian regimes may use it for surveillance and propaganda, while activists use it to organize and share information.

In this article, we’ll delve into the intriguing world of authoritarianism, exploring how these leaders rise to power, maintain their grip on it, and leave us scratching our heads in disbelief. Get ready for a wild ride filled with political conspiracies, media tricks, and the occasional disappearing act!

The Unlikely Rise: From Free Country to Authoritarian Rule

It often starts innocently enough. A charismatic figure emerges from the fog of political mediocrity, promising a brighter, more glorious future. They might, for instance, claim they’re going to make the country “great again.”

Voters, fueled by hope and a healthy dose of skepticism towards the status quo, are swept off their feet by catchy slogans and promises of change.

However, as history has shown, this can quickly morph into a tale of betrayal as these leaders abandon their principles faster than a Republican runs from reporters who are asking about the Epstein files.

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The transition from a democratic setup to authoritarian rule is usually gradual. It’s like a frog in boiling water—a little change here, a minor adjustment there, and before you know it, the frog is fully cooked and unaware of its demise.

These leaders employ a mix of charm, fear, manipulation, and a sprinkle of populism to keep their grip on power, often convincing their followers that they’re the only ones who can save the nation from chaos.

Step 1: The Election Game

Winning Hearts and Minds (and Votes)

Illustration of christian nationalism, an authoritarian shouting at a huge group of people.
Authoritarian leaders are good at feeding off the anger and grievances of a group. Illustration: Gerd Altmann

To ensure a successful takeover, it all begins with the election game. Authoritarian leaders are masterful at winning over the public: they analyze what the populace wants and then make grandiose promises that can make even the most skeptical voter swoon.

They know how to play the political field, often presenting themselves as the ‘outsider’ who will revolutionize the system from within. Perhaps they use a slogan like “Drain the Swamp” to indicate they’ll end the corruption in the government.

The trick here is to make voters feel special, like they are part of an exclusive club (MAGA) where only they and their leader understand the real challenges facing the nation.

However, once they’re in power, many of these leaders often deliver on little to none of their promises. The public is left disappointed, and disillusionment begins to fester.

Yet, instead of admitting defeat, many of these leaders double down, creating an elaborate narrative that blames the failure on external factors—be it foreign powers, traitorous opposition parties, immigrants, minority groups, or even the citizens themselves for wanting too much too soon (release the Epstein files!)

Promise Everything, Deliver Nothing

Once the initial excitement fades, the reality of broken promises sets in. Authoritarian rulers tend to weave a web of excuses to justify their failure to deliver.

They may claim that the economy is in shambles because previous governments were incompetent, or that social unrest is a direct result of paid actors. This narrative is critical; it diverts attention from the leader’s failures and keeps the public searching for scapegoats rather than solutions.

The more they fail to deliver on promises, the more they propagate the idea that they are the only ones capable of steering the ship through turbulent waters.

This often leads to a dangerous cycle: the public’s frustrations give rise to calls for change, which in turn gives the leader the perfect excuse to tighten their grip on power, claiming that drastic times call for drastic measures.

For example, a leader may use crime as a pretext for sending the National Guard into cities where people are protesting the regime.

Step 2: The Art of the Distraction

Creating a Common Enemy

One of the oldest tricks in the authoritarian playbook is the creation of a common enemy. When people are unhappy or restless, fear can be an incredibly unifying force.

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By demonizing a specific group—be it immigrants, political dissidents, or even a neighboring country—leaders can rally their supporters around a shared cause. Suddenly, everyone is more focused on fighting the “real” enemy than questioning the leader’s incompetence.

This tactic not only distracts from domestic issues but also creates an atmosphere of paranoia and hostility. As the leader galvanizes the public’s emotions, dissenting voices are silenced, either through legal means or more nefarious tactics.

The public is conditioned to view opposition as a direct threat to their safety and stability, effectively stifling any meaningful challenge to the regime.

Media Manipulation: Who Needs Free Press Anyway?

In a world where information is power, controlling the narrative becomes paramount(+). Authoritarian leaders often employ media manipulation tactics to bolster their image and downplay negative news reports. A leader might refer to the media as “Fake news” or “Enemies of the state.”

They may demand loyalty from state-run media outlets or create their own platforms that spread propaganda while silencing dissenting voices. This creates a one-sided narrative in which the leader is portrayed as the heroic savior, while the opposition is framed as the villain.

A rabid-looking fox yelling into a megaphone with fox news on it
By Serena Zehlius for Resist Hate

In addition, social media has become a double-edged sword in this battle for public perception. While it allows for dissenting voices to be heard, it can also be weaponized against those voices through misinformation campaigns or targeted harassment.

The end result? A populace that is either too confused to challenge the regime or too afraid to speak out, believing that their voices will be drowned out in the sea of propaganda.

Step 3: Solidifying Control

Silencing Dissent: Free Speech? Never Heard of It

Once in power, authoritarian leaders quickly realize that dissent is like a weed in the garden of their regime—it must be eradicated before it takes root.
To maintain their grip, they often resort to silencing critics and political opponents through intimidation, imprisonment, or worse.

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Laws are enacted that restrict free speech, often under the guise of national security (this was their excuse for the arrests of foreign college students who participated in campus protests) or public safety.

The chilling effect this has on society is real. Citizens become wary of expressing their thoughts or opinions, fearing retribution. Over time, an unspoken agreement develops: keep your head down and don’t rock the boat.

This environment of fear not only stifles dissent but also paints a grim picture of a society where open dialogue and debate are no longer possible.

Stacking the Deck: Courts and Institutions

In the world of authoritarianism, the rule of law often takes a backseat to the whims of the ruling party. To solidify their power, leaders may manipulate the legal system, appoint loyalists to key judicial positions, and undermine independent institutions.

The courts become little more than extensions of the regime, handing down decisions that favor the ruling party while persecuting opponents.

This manipulation of institutions creates a facade of legitimacy, allowing the leader to claim that they are upholding the law while simultaneously dismantling the very fabric of democracy. Voters may feel trapped, believing that any hope for change is futile in a system rigged against them. And yet, the cycle continues, as the leader’s grip tightens, often justifying their actions in the name of stability and progress.

Historical Examples: Elected Leaders Who Never Left

Case Study 1: The Charismatic Leader

Authoritarian leader hugo chavez
Hugo Chavez. Photo: Dilma Rousseff, Creative Commons Attribution-Share Alike 2.0

One of the most striking examples of an elected leader becoming an authoritarian figure is Hugo Chávez of Venezuela. Rising to power on a wave of charisma and populism, Chávez initially promised to uplift the poor and fight against the elite.

He implemented sweeping reforms that garnered him a devoted following, but as his tenure progressed, the democratic structures began to erode.

Chávez’s government became increasingly authoritarian, cracking down on dissent, nationalizing industries, and controlling the media.

His legacy is a classic case of how revolutionary zeal can morph into oppressive rule, leaving a nation divided and disillusioned.

Case Study 2: The Reformist Turned Tyrant

Authoritarian leader robert mugabe of zimbabwe
President of Zimbabwe and Chairman of the African Union Robert Mugabe. Photo: Press Service of the President of Russia, Creative Commons Attribution 4.0

Another interesting case is that of Robert Mugabe in Zimbabwe. Once hailed as a freedom fighter and champion of independence, Mugabe’s leadership devolved into a despotic regime that prioritized personal power over national well-being.

His initial reforms aimed at redistributing land to the poor quickly turned into a nightmare of violence and economic collapse, all while he used his power to quash opposition and maintain control.

His story serves as a cautionary tale about how power can corrupt even the noblest intentions, leading to a legacy of suffering and strife for an entire nation.

Case Study 3: The Hero Who Became a Dictator

Lastly, we have the case of Kim Jong-un in North Korea. Following the death of his father, Kim Jong-un assumed power amidst uncertainty, but he solidified his rule through a combination of brutality and propaganda.

Initially, some saw him as a potential reformer, but he quickly established a regime marked by extreme repression and isolationism.

Kim’s leadership highlights the haunting transformation from a hopeful figure to a tyrant, proving that power, once attained, can lead to unforeseen and often disastrous consequences.

Why Do People Keep Falling for Their Crap?

So why do we fall for this time and again? The allure of power, the comfort of familiarity, and the desperate desire for change create a potent mix that can lead even the most rational among us down the path of authoritarianism.

It’s a sobering reminder that vigilance is key, and the health of democracy relies on an informed and engaged citizenry.

It’s importantl to remember the lessons of history and remain skeptical of charismatic figures promising the world.

Only through awareness, speaking out, and active participation in protests can we hope to stop the rise of the next authoritarian regime (and by next I mean the one that’s in power today, in 2025).

FAQs

What are some signs of an emerging authoritarian regime?

Common signs include the suppression of free speech, attacks on the media, manipulation of electoral processes, and the consolidation of power within the executive branch.

How can citizens resist authoritarianism?

Citizens can resist by staying informed, participating in civic activities, voting, and holding leaders accountable through peaceful protests and activism.

Are all authoritarian leaders the same?

No, while they may share certain tactics and traits, authoritarian leaders can vary significantly in ideology, methods, and historical contexts.

What role does the internet play in supporting or undermining authoritarianism?

The internet can be both a tool for oppression and a means of mobilization. Authoritarian regimes may use it for surveillance and propaganda, while activists use it to organize and share information.

Serena Zehlius is a passionate writer and Certified Human Rights Consultant with a knack for blending humor and satire into her insights on news, politics, and social issues. Her love for animals is matched only by her commitment to human rights and progressive values. When she’s not writing about politics, you’ll find her advocating for a better world for both people and animals.

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