Jun Du is Professor of Economics at Aston Business School, Aston University. Her research expertise centres on trade and productivity and she has extensive expertise in applied econometric methodologies using micro-data. Jun's scholarly contributions can be found in esteemed international peer-reviewed journals spanning economics, international business, innovation, entrepreneurship, and regional studies. Jun is Founding Director of Centre for Business Prosperity and leads research on Internationalisation in Enterprise Research Centre. Jun’s research has been supported by the Economic and Social Research Council (ESRC), Leverhulme Foundation, NESTA, the Creative Industries Policy and Evidence Centre (PEC), UK In Changing Europe, Midlands Innovation, Midlands Engine and various UK government agencies including Department of Business and Trade and Scottish Government, as well as from the private sector.